How to Create Ads That Introduce Your Company to Technical High School Students — Why We Don't Write "Now Hiring"

When creating an ad to introduce your company to technical high school students, it's tempting to splash "We're Hiring!" in big letters and make the starting salary stand out. However, ads like this tend to have a harder time getting approved by teachers when they're placed inside schools.

Rebounder Co., Ltd. operates "Kimiteras," a service that displays local company introductions alongside school announcements on monitors in classrooms and in front of career guidance rooms at technical high schools. All ads placed through the service are reviewed in accordance with our "Advertising Standards, 2nd Edition" (effective October 1, 2026). This article summarizes, based on those standards, how to create ads that schools will accept. While these standards are specific to Kimiteras, they should also serve as a useful reference when creating materials to introduce your company to high school students in general.

The Stars Are "The Work and the People Who Do It"

What teachers are looking at is whether students can get a real sense of the job.

• Ads featuring only products or services cannot be accepted. Include the job title and a written description of what the work involves.
• A generic label like "Manufacturing Staff" is not enough. Writing something like "【Machining】Cutting metal on a lathe" gives students a clearer picture of what the job actually entails.
• Either the photo or the headline should feature a person at work or a workplace scene. We recommend taking bright, close-up shots of hands at work or a worker's profile.

Why We Don't Write "Now Hiring"

The standard practice for high school job applications is to apply through the school. Ads containing recruitment language are likely to be identified by teachers as job advertisements. For this reason, as a matter of our operating policy, we ask that the following be removed from all ad placements:

• Phrases such as "Now Hiring," "Join Our Team," or "Recruiting New Graduates"
• QR codes or URLs linking to recruitment or application pages
• Forms that allow students to apply directly without going through their school

If you include a QR code, the destination should be a page introducing the company or the work. Salary, starting pay, and holiday information are not entirely prohibited. However, for ads placed in third-year classrooms, this information cannot be included until after June 30, and even after that date, the more prominently it is featured, the more the ad resembles a job listing — so rather than making it the focal point, include it as a supplement, with content matching the official job posting.

When in Doubt, Use These Four Blocks

The standard format is to arrange the following in order on a single portrait-orientation screen:

1. What kind of company is it? Briefly describe what the company does.
2. What does the work involve? The job title and a description of what the work entails. This is the core section.
3. What kind of high school student is a good fit? Write in terms of interests and strengths — not grades or interview performance. (Example: Someone who can get completely absorbed in detailed, precise work.)
4. Company DATA Objective figures such as year founded, number of employees, and number of technical high school graduates on staff, plus a QR code linking to the company introduction page.

At the very top, include the company name and work location in a way that's immediately clear at a glance.

Common Revisions

Before	After
Headline reads "Now Hiring"	Change the headline to language about the work
Only a generic label like "Manufacturing Staff"	Add the job title and a description of what the work involves
Small text, too much information	One job per screen. Split content into separate versions if needed
QR code links to a recruitment page and is small	Link to the company/job introduction page. Make it larger
Generated image has no disclaimer	Add "Photo is for illustrative purposes only"
Starting salary is the focal point	Make the work the focal point; include compensation as a supplement

A Quick Reference for What Can Be Included

What can be included

• Images and words from real employees at work (with their consent)
• Scenes of graduates working, or their reasons for choosing to stay in the local area
• The flow of work, a day in the life, scenes from the workplace
• Connections to what students learn at school, and a path for growth after joining
• Information about company briefings, workplace visits, and internships that do not involve a selection process (include a description of what participants will see or experience)

What can be included with conditions

• Product photos and business content: only alongside an introduction to the work and the people who do it
• Claims such as "No. 1 in the region" or "Top of the industry": only when the surveying body, date, and scope can be shown on screen
• Models, illustrations, and AI-generated images: must include the disclaimer "Photo is for illustrative purposes only." Composites designed to look like real employees are not permitted
• Salary, holidays, and benefits: not as the focal point, and content must match the official job posting. Recruitment information such as positions available and starting salary cannot be included in third-year classrooms until after June 30 (because high school recruitment officially opens on July 1. Writing about a job title and what the work involves as a job introduction is permitted regardless of timing)

What cannot be included

• Use of current students
• Expressions that could be interpreted as an endorsement by the school, such as "Recommended by teachers at ○○ High School"
• Formatting that resembles school announcements or timetables
• Photos of work in which safety equipment or safety measures are absent or inadequate
• Language that overstates reality, glorifies long working hours, or assigns roles based on gender or age
• Price information, campaign promotions, calls to request materials, or links to online shopping sites

Whether an ad can be placed is determined through three levels of review: our standards, any additional standards set by each individual school, and each school's approval of individual ads. The same ad may receive different outcomes at different schools.

Planning Three Versions Across the Year

At Ginan Technical High School and Gifu Technical High School, ads can be changed up to twice per year from the start of placement (the initial submission, resubmissions made to meet standards, and replacements due to changes in standards do not count toward this limit). Planning three versions in total — including the initial version — allows you to build a logical sequence of communication.

1. Introduce the company and the work: What the company makes and what kinds of jobs are available
2. Take a closer look at one specific job: Focus on a single role and walk through a day in the life and its connections to what students learn at school
3. Show what the workplace is like: Use words from graduates or invitations to visit, so students can picture what it would be like to work there

Screen Specifications

• One portrait-orientation still image in 9:16 ratio (recommended: 1080×1920px). Video and audio cannot be used
• Each display lasts 30 seconds
• Main text should be at least 48px; footnotes should be at least 28px (large enough to read from the back of the classroom)
• QR codes should be at least 180px per side

These figures are guidelines based on a short-side width of 1080px. Because screen sizes and placements vary by school, we verify displayability on actual hardware at the time of submission.

How to Place an Ad on Kimiteras

The process for getting your ad placed is as follows:

1. Submit your ad: Submit via the application site or by email.
2. Our review: We check for compliance with our standards within 3 business days.
3. School review: The school reviews the ad within 5 business days.
4. Placement begins: Your ad is displayed for 12 months starting on the first day of the month following approval.

Review can take up to 8 business days in total, so if you want placement to begin on the first of the following month, submitting during the first half of the month is recommended. If there are points that do not meet the standards, we will return the submission indicating which items need to be addressed, so you can make revisions and resubmit. No prorated fees are charged for any period during which placement was withheld at the school's discretion.

If you do not have materials ready, we can also create the copy and layout for you (on-site photography will be required).

• Example ads and revision tips: Submission Guide
• Full text of the standards: Advertising Standards, 2nd Edition
• Available slots and pricing: Application Page
• We also welcome inquiries just to discuss how to present your company: Book a 30-Minute Online Consultation

Creating an ad that introduces the work and the people who do it — rather than one that sells a product — is something we believe helps reduce turnover among young employees who leave saying "this isn't what I was told it would be," and ultimately benefits companies, students, and teachers alike.